The Missinipi Broadcasting Corporation (MBC) was founded in 1983
and is the voice in Aboriginal communications in Saskatchewan.
MBC Network Radio is the most listened to radio station in the North, with an estimated
listening audience of 80,000+ people in more than 70 communities throughout
Northern and Central Saskatchewan including Prince Albert, North Battleford and Meadow Lake.
MBC also broadcasts into the provinces largest urban centres of Regina and Saskatoon.
MBC's radio audience, is primarily First Nations; Saskatchewan's fastest growing demographic.

web site:


sample clip:

MBC Sampler

Missinipi Broadcasting Corporation (MBC) - Saskatchewan


MBC features music, news and community programming from an Aboriginal perspective. The station's format is a blend of Country/Aboriginal music with 70% from Modern and Traditional Country.
MBC's studios are based in La Ronge, with a sales and marketing office in Prince Albert. Most programming is done in English with featured shows in Cree and Dene languages.

MBC is #1 with
Adults 20 to 54 years of age (the prime target for advertisers)
Young people aged 10 to 20 years
Female listeners
Income earners from the North

Tune in weekdays to hear these great shows

Start your day with MBC's Morning Mess from 6am to 10am.  Join our morning crew for the liveliest country music, regular information updates, the daily horoscopes, birthday & anniversary greetings and great prize giveaways.

Then tune in for an upbeat music blend of the top Country, Rock, Pop and Aboriginal tunes from 10am to 11am.  It's a music mix you won't hear on any other radio station anywhere!

From 11am to Noon "Keewatin Negumowin" features songs of the North with our audience selecting the tunes they want to listen to by phoning, faxing, mailing or e-mailing MBC.

The North At Noon features news and in-depth interviews on issues of importance to Aboriginal Saskatchewan.

Missinipi Achimowin focuses on current affairs and news in Cree from 1pm to 3pm.

Missinipi Dene Honi reports on current affairs and news in Dene each weekday from 3pm to 4pm.

The Haul Home has Today's Top Rock, Country rock, Pop and Aboriginal Hits from 4pm-6pm.

The Evening Run features the Top 5 Aboriginal Countdown, Real People Playoff, Wayback Wednesday and The Canadian Country Countdown.

End your day with our Evening Request Show.  Song requests and dedications from folks listening all across the MBC Radio Network.


WAAB contact
Paul Macedo

WAAB Presentation

WAAB Presentation

National Account

CBS Vancouver

CBS Calgary

CBS Toronto

WAAB Presentation

WAAB Presentation



® 2006-2015, Western Association of Aboriginal Broadcasters.